| Preface / Introduction |
4 |
| Chapter I – About IP (Intellectual Property) and Patents |
8 |
| Chapter Summary |
8 |
| Defining IP and IPO |
8 |
| First steps when you get an idea for a business or a technology |
9 |
| About Provisional Patents |
11 |
| About Patent Searches |
17 |
| The Google Case Study |
21 |
| Chapter II – Starting your own company |
26 |
| Chapter Summary |
26 |
| The Executive Summary |
30 |
| Startup Checklist |
31 |
| The Amazon Case Study |
31 |
| Chapter III – About Marketing and Competition |
33 |
| Chapter Summary |
33 |
| What is Entrepreneurship |
35 |
| Who qualifies as an Entrepreneur? |
36 |
| Test your entrepreneurial skills |
37 |
| The Apple Case Study |
37 |
| Chapter IV – Entrepreneurial approach to Competition |
41 |
| Chapter Summary |
|
| Product Competition |
41 |
| Company Competition |
41 |
| Introduction to the Crystal Ball Ranking Method™ |
44 |
| Other applications of the Crystal Ball Ranking Method ™ (CBRM) |
51 |
| The 3M Case Study |
81 |
| Chapter V – Finding “Intelligent information” for the CBRM |
88 |
| Chapter Summary |
88 |
| Creating Competitive Advantage |
90 |
| The Microsoft Case Study |
93 |
| Chapter VI – International Marketing |
95 |
| Chapter Summary |
95 |
| Global Marketing Issues – Internet Marketing |
95 |
| The eBay Case Study |
97 |
| Chapter VII – Corporate Entrepreneurship |
100 |
| Chapter Summary |
100 |
| Corporate Entrepreneurial Assessment |
100 |
| Corporate Entrepreneurial Enhancement |
101 |
| The IBM Case Study |
103 |
| Chapter VIII – How to raise funds and other financial issues |
105 |
| Chapter Summary |
105 |
| Financial Projections |
106 |
| Valuation Issues |
108 |
| The Intel Case Study |
112 |
| Chapter IX – Methodology and Case Studies – |
114 |
| Chapter Summary |
114 |
| The Methodology used to rank the Top InnoCreative Companies |
114 |
| Sample Case Study (Giltronix, Inc. – Stanford University) |
121 |
| The HP Case Study |
159 |
| Chapter X – IPO and other Exit options |
160 |
| Chapter Summary |
160 |
| Mergers |
160 |
| Acquisitions |
161 |
| Considerations for an Initial Public Offering (IPO) |
161 |
| The Unity Case Study |
161 |
| Index |
1671 |
| References |
168 |
| Appendix A – How to score your Entrepreneurship Test |
171 |
| Appendix B – Sample Provisional patent |
174 |
| Appendix C – The dated envelopes |
183 |
| Appendix D – The Non Disclosure Agreement ( NDA). |
184 |
| Appendix E – Sample Executive Summary (ES) |
188 |
| Appendix F – Sample Financial Projections with Valuation (FP) |
192 |
| Appendix G – The Giltronix Preliminary Prospectus (Red Herring) |
201 |
| Appendix H – Start-up Check List for DMwl Entrepreneurs (Part II) |
232 |
